Working with Pudrig is a continuous conversation about scent, beauty, life, and how to convey one’s own vision with others.
Fragrance escapes the digital formats, yet it is where fragrance culture largely operates today. Translated into words, images, stories, we shape an ongoing search for a language for the nose.
Together with the founder, I have been working on identity and creative strategy for the newly established perfume brand. Across digital and physical formats, my work includes tone of voice, writing, communication strategy, visual research and direction, and creative partnerships. I have also contributed creatively in developing the fragrances.